Meet designer of Sisi Aduke-Jummy Salami.
We first met at Phoenix Fashion Week, Fall of 2019. Her designs drew me in immediately. I am oft drawn to a design that mixes different looks together, and that is just what Jummy does. Her styles, and her sweet smile, stop you in your tracks and make you think a little. Beauty in all it’s variety. Here is more about Jummy, and Sisi Aduke, in here own words.
What is your name, business, what do you create?
My name is Jummy Salami. I’m theOwner & Designer of SiSi Aduke. SiSi Aduke is an Afrocentric women’s clothing brand that creates ethnically appreciative yet globally appealing designs for the bold woman.
Tell us about your Background. Experience, Education, Motivation/Mission.
I’m a Nigerian, presently based in Phoenix, Arizona. I’ve always been interested in making and refashioning clothing. Seeing women of all shapes and colors look beautiful, unique and feel confident in their clothes is a major motivation and goal for me and my brand.
What is your design Focus? Why? How do you create?
My aesthetic is simply an Afro-fusion: I love to blend African print fabrics with a variety of fabrics (lace, knits, silks, etc) to create comfortable, unique pieces.
What is one big lesson you have learned in your years as a Fashion Designer?
I’ve learned a lot but I’ll say one that comes to mind most often is to really love what you do. It’s your passion for your work that reflects in your art and shines through to draw fans and customers.
What, in your opinion, is the difference between Fashion and Style?
For me, the difference is that fashion is something dictated by trend while style is more of an individual expression in the form of fashion and accessories and even carriage!
Do you have a favorite Designer?
I do have quite a few but the late Azzedine Alaia remains a top favorite because of his originality, class and work ethic.